Course Creator & Growth Strategist
Turn Your
Expertise Into a Scalable Digital Business.
I've helped clients generate over $3M in revenue through cinematic course production, strategic launches, and social media growth systems.
Revenue Generated for Clients
Students Enrolled
Comedy Tour Nationwide
One Client's First Launch
About Ruzanna
Strategy Meets Execution
I'm Ruzanna Tovmasyan — a course creation strategist, content director, and social media growth expert. My experience spans end-to-end content ecosystems: strategy, production, launch execution, and performance optimization.
I've led initiatives that generated over $3M in revenue across digital products, while building systems that enable consistent acquisition, engagement, and conversion. What differentiates my approach is the ability to bridge strategy and execution — not only analyzing what performs, but actively shaping content, production, and distribution decisions that drive results.
I also used these exact social media systems to become an internationally known comedian — touring 20 sold-out cities nationwide in just 9 months, proving these systems work across any industry.
How We Work Together
Two Ways to Build Your Dream Course
Done-For-You
Full Service
A complete, hands-off experience where I handle the entire process for you. You essentially show up, teach your content, and I take care of everything else. Ideal if you're busy, want it done right, and don't want to spend time figuring out all the moving parts.
This includes:
- Clarifying and refining your course idea and offer
- Structuring your curriculum in a way that's clear and valuable
- Script guidance and content organization
- Creative direction, production planning, and on-set directing
- Managing filming, team, and production logistics
- Editing and organizing all course content
- Building out your course platform (Teachable, Kajabi, etc.)
- Setting up your funnel, email flows, and launch structure
- Strategizing social media marketing for a highly converting launch
- Optimizing SEO for social media accounts to ensure greatest reach and CRO
- Overall project management from concept to launch
Done-With-You
Guided Build
A more hands-on option where I guide you through the process step-by-step so you can build it yourself with clarity and structure. You'll be doing the execution, but with a clear roadmap and support so you're not guessing your way through it. Ideal if you want to be more involved or learn the process while still doing it correctly.
This includes:
- Helping you define your offer and course structure
- Step-by-step guidance on content creation and delivery
- Frameworks for filming, organizing, and packaging your content
- Support with platform setup and basic funnel strategy
- Strategizing social media marketing for a highly converting launch
- Optimizing SEO for social media accounts to ensure greatest reach and CRO
- Ongoing coaching to help you stay on track and avoid overwhelm
Pricing varies depending on the scope of the project, primarily based on the volume of content and level of support needed.
Investment varies depending on scope. Book a free call to discuss your project.
Client Work
Work That Performs
Cinematic course production for world-class speakers, authors, and thought leaders.
Clients Include
Ken Fish
Winning Souls Course Promo
Ken Fish
ADV201 Course Promo
Robby Dawkins
Do What Jesus Did — Full Promo
Dr. Rob Reimer
Soul Care Course — Sample 1
Dr. Rob Reimer
Soul Care Course — Sample 2
Behind the Scenes
Directing Dr. Rob Reimer — Soul Care Course
On-set direction with Ken Fish
With client on location
Signature Production Concept
The Floating Living Room
A controlled, intimate production environment designed to draw viewers in — creating a cinematic, personal experience that drives engagement and conversion.
Personalized set design for each course
Signature Production Concept
The Floating Living Room
A controlled, intimate production environment designed to draw viewers in — creating a cinematic, personal experience that drives engagement and conversion.
Personalized set design for each course
Client Results
Real Numbers. Real Proof.
Every number below is backed by an actual dashboard screenshot. No estimates. No rounding.
All-Time
Total Sales · Apr 2020 – Jan 2026
Verified dashboard screenshot from one client's course platform — spanning 5+ years of launches.
Annual Revenue — Year by Year
Total Sales — 2021
Jan 2021 – Dec 2021
Total Sales — 2022
Jan 2022 – Dec 2022
Total Sales — 2023
Jan 2023 – Dec 2023
Total Sales — 2024
Jan 2024 – Dec 2024
Total Sales — 2025
Jan 2025 – Dec 2025
Other Wins
Total Sales — 2020
Apr 2020 – Dec 2020
2 Weeks
Apr 9 – Apr 23, 2020
3 Weeks
Jul 26 – Aug 16, 2022
One Month
March 2021
One Month
November 2023
First Launch — One Client
3 Weeks
Testimonials
Hear It From My Clients
Video Testimonials
Ken Fish
Author & Speaker
Eric Gilmour
Author & Speaker
Robby Dawkins
Author & Speaker
John Lee
Chiropractor
Real Student Messages
Salim Muslimani · @salim_muslimani
6K → 37K Followers
Steve Hakoyan · @stevehakoyanfba
$10K Sales
Paul Jamison · @realpauljamison
$13.7K Weekend
Paul Jamison · @realpauljamison
Revenue GrowthBeyond Business
Reels Made Me a Touring Comedian
In November 2022, I did my first stand-up comedy show. Nine months later, I had toured 20 sold-out cities across the nation with Jack Jr, became a household name in the Armenian community, and now I headline my own shows nationwide.
I used the exact same social media systems I teach my clients. I didn't have a giant following. I had a system and social media. That's it. And it changed my life in ways I never expected.
"The art of storytelling is marketing."
Sold-Out Cities
Months to Tour
First Show
This proves the system works across ANY industry — not just online courses.
Full Capabilities
Everything I Bring to the Table
Beyond production — a full-stack operator who builds, launches, and scales digital businesses from the ground up.
Growth & Audience Building
- Grew personal brand to 50,000+ followers with 1M+ reach in 30 days across Instagram, TikTok & YouTube
- Produced viral content achieving 847K+ views, 11.2K shares, 13K likes — $0 ad spend
- Created and self-funded a 20-city international comedy tour using only organic Instagram & TikTok
- Custom influencer marketing videos that directly drive product sales, booked services, and long-term client growth
- Developed and executed email and social media marketing campaigns to drive awareness, audience growth, and event attendance
- Contributed to nationwide promotional tours supporting audience acquisition across multiple markets
Revenue Strategy & Business Systems
- Built and refined revenue forecasting and pricing models to inform go-to-market decisions for product launches
- Designed performance tracking systems and translated complex data into actionable strategic recommendations
- Integrated organic funnels and paid acquisition (including Facebook advertising) achieving 2.5–4.5x ROI
- Conducted market research and competitive analysis to identify high-demand content opportunities and optimize product-market fit
- Generated $2M+ in course and live event revenue within 10 months across a single engagement
- Co-produced a global speaking tour securing $150K+ per event with a five-person team
Launch Strategy & Funnel Design
- Led end-to-end launch strategy and execution — aligning messaging, positioning, and funnel design with audience behavior and conversion data
- Built automated evergreen funnels and email marketing sequences for both live launches and passive income
- Developed and executed data-driven content and marketing strategies across digital platforms
- Designed and delivered coaching programs and online course academies with measurable client outcomes
- Managed book development from outline to publication, including launch strategy and marketing
- Helped launch a podcast achieving 1M+ downloads in under six months
Film & Entertainment Marketing
- Supported film launch strategy for feature film releases, developing email and social media campaigns to drive awareness and event attendance
- Led and coordinated marketing teams ensuring alignment with campaign timelines and strategic objectives
- Conducted outreach and partnership coordination with celebrities, influencers, and talent to support promotional efforts
- Managed coordination with musical performers and artists for live events, ensuring readiness and alignment with production schedules
- Assisted in the execution of a red carpet premiere at the TCL Chinese Theatre (Hollywood), managing logistics, talent coordination, and stakeholder execution
Team & Project Leadership
- Oversaw a team of 6–10 contractors across multiple concurrent projects, ensuring alignment with business objectives and timelines
- Founded and scaled a digital education and consulting business through strategic systems design
- Managed complex project timelines using Asana, Slack, and cross-functional team coordination
- Provided high-level strategic consulting — translating complex performance data into clear, actionable insights for clients to replicate and scale results
- Coordinated contractors for design, production, and distribution; managed all invoices and vendor relationships
- Directed merchandise and swag fulfillment for major events
Live Events & Production
- Planned multi-day conferences for 1,000+ attendees, partnering with local vendors to create multiple income streams
- Directed, wrote, produced, and choreographed five original stage productions for audiences of 500+
- Produced and led 30+ major events reaching a total of 5,000+ students and attendees
- Managed large casts of 40+ performers, overseeing logistics, rehearsals, and technical production
- Fundraised over $25,000 in under three months to support programming, events, and outreach
- Taught acting, singing, and dancing workshops; mentored youth; and performed in all original productions
Content & Platform Expertise
- Platform setup, SEO, copywriting, and landing page creation on Teachable, Kajabi, and ConvertKit
- Proficient in Canva, Adobe Photoshop & Illustrator, CapCut, Meta Business Manager, and Google Workspace
- Experienced in leveraging AI tools and prompt engineering to streamline workflows and scale content production
- Managed Mailchimp campaigns and donor communications at scale
- Oversaw course production, landing page design, content uploads, and quality assurance
- Bi-lingual in English and Armenian — able to serve a broader international audience
The Bottom Line
Strategy. Production. Launch. Growth.
All under one roof.
Free Workbook — Instant Access
Not Sure What to Teach?
This free workbook walks you through the 3 main steps for choosing your course topic — so you stop second-guessing and start building the digital business you already have inside you.
- ✓Identify the expertise you already have (and undervalue)
- ✓Validate your topic before you build a single lesson
- ✓A free worksheet to put all 3 steps into action immediately
Ready to Build?
Let's Turn Your Expertise Into a Revenue-Generating Course.
Whether you want it fully handled or guided step-by-step, I have a path for you. Book a free discovery call and let's talk about your vision.
calendly.com/iamruz · or [email protected]